• 27Feb

    There is an ageless axiom in advertising that states when business is good it pays to advertise, but when business is bad, well then one must advertise!

    There is certainly no arguing that spreading the word about your business, products, or services is necessary no matter how great a value or benefit your products and services have to offer.

    Let’s say for example that you had the cure for the common cold. No doubt virtually everyone would be interested in your product. However if no one knows about your product or knows where to get it, then most likely no one will find it. In other words, the quality or the benefit of the product is not enough to make the product a success. The marketplace has to know what the product can do and, maybe more importantly, where to get it.

    Simply that’s what advertising does. Today consumers are bombarded with messages every minute. The challenge is to make sure your potential customers remember your message.

    For generations throughout most of the 19thand 20thcenturies, there was little need for small business owners to advertise much. Word of mouth, a solid reputation, and an established customer base usually were enough to maintain a sufficient revenue stream that generated some profit. Small business owners knew most of their customers well enough, personally or professionally, to maintain their business. Competition was present, but often not intense enough to cause too much concern. Usually there was room enough in the market for everyone to make a living.

    Advertising – if it was done at all – was mostly done around special events or time of year. Small business owners did the traditional and necessary stuff. They relied on newspaper ads, radio, signs, and maybe television.

    Some of the advertising was effective, but for the most part advertising was not necessary for survival. Of course there were exceptions then and there are exceptions now.

    Certain businesses have always had to advertise regularly. These include vehicle dealerships and retail stores particularly. But for the most part, most small businesses – and particularly B2B (business-to-business) enterprises didn’t advertise much at all aside from the occasional ad in the trade journal. The latter was usually perceived as mandatory or obligatory. It may not have been much of a sales generator.

    Things began to change in the decade of the 1990’s when the world began to shrink thanks mostly to great advances in electronics and communications. The Internet and the World Wide Web brought us all closer to things far, far away. The changes were gradual at first, but momentum has increased steadily and continues today. Frankly, there will be no stopping it any time soon.

    Direct-to-consumer small businesses have responded well. The market expanded well beyond the neighborhood for them thanks to E-commerce. Shopping on line has become routine for millions of consumers. The smallest of businesses can ship its product to almost anywhere in the world.

    The small B2B enterprises have not responded as well as their direct-to-consumer counterparts. Competition for the B2B enterprise has increased from outside the traditional market and from outside the country. It is a global economy, not just a neighborhood anymore. What was automatic is no longer automatic. Long established customers are courted from afar by new competitors. Established business contacts are no longer present. Buyers and decision-makers are far away, not down the street or across town as they once were. The company headquarters down in Dallas is calling the shots for the Wisconsin location. The contractor from Phoenix is looking for a masonry contractor in Ohio. That’s the way of B2B commerce today.

    To survive in the new world economy, both the small direct-to-consumer business and the small B2B business must now do something that hasn’t been done very often or very well for generations. The small business owner must now advertise effectively. Advertising effectively is not just advertising more of the same, but advertising by using methods outside of, instead of, or in addition to the old traditional ways.

    Patience is not a typical trait of entrepreneurs and small business owners. The lack of patience on their part is particularly true when it comes to advertising. Most entrepreneurs and small business owners have tried one form or another of the established forms of advertising including newspaper and journal print ads (display advertising), radio or television (media advertising) or direct marketing at least one time.

    Consequently, there are many small business owners that will swear that advertising is a waste of money.

    Advertising specialists and Marketing experts measure everything. Nothing is left to chance or luck. These specialists and experts know that repetition is essential to any effective advertising program. While it is possible to get lucky the first time, almost always advertising will take time and repetition to be effective.

    Signs are a perfect illustration. Advertising professionals know that signs have a very high percent of Recall. Billboards, yard signs, and vehicle signage can have as high as a 96% Recall factor. In other words, people remember the message or important information that the sign provides.

    Recall is not Recognition however. A person will drive by an outdoor billboard 20-22 times on average before noticing it. We know this because marketing experts have measured the traffic.

    What does this mean for the business owner? There are 21.75 work days per month for the average worker. Large outdoor signage contracts are monthly, but the basic outdoor package is ninety days or more. In other words, advertising experts conclude that there is a statistical probability that the population of drive-by traffic will view and recall an outdoor sign at least once in a business month or at least three times during the three month period of a basic contract. How many people drive by? That depends on the location of course, but the sign company will know how many will pass and the particular demographics of the passerby at various times of the day. Once again, the demographics are measured.

    Similar or identical measuring principles apply to all other ad media. Since advertising stimulates people to call or to visit the place of business and advertising encourages the visitors to become customers who purchase products, then it is understandable why frequency and repetition are keys to advertising success.

    Speaking of other media, the advertising efforts of any business cannot rely on one method or media. Using one method of advertising is rarely successful. The company’s advertising effort must be a combined and coordinated program with a singular purpose and message. Seeking the advice of advertising or marketing professionals before launching an advertising program is highly recommended and very beneficial.

    Furthermore, advertising must be viewed as an investment aimed to generate new customers and new opportunities. In other words, advertising should increase or otherwise benefit sales revenue. How will the small business owner know it is working? You guessed it. The business owner will measure the results and compare the revenue to the investment. How much a business owner spends on advertising depends on the nature of the business and the return on the investment expected or sought.

    Advertising can be expensive, but I have identified in the following paragraphs some inexpensive and effective advertising methods that will stimulate product awareness and that will generate the desired results for both direct-to-customer and B2B businesses.

    Web site: An effective, commercial web site is essential for any small business in our present economy. Searching the web for information is now the method of choice for not only direct customers, but also business-to-business customers.

    Signage: Whether a permanent or portable outdoor sign, yard or street corner signs, vehicle signs, or company uniforms or clothing, signs are very effective. Every piece of moving equipment and every employee is a potential moving sign. An employee in a uniform becomes a walking billboard.

    Direct Marketing: Direct marketing whether by mail, email, fax, flyers, canvassing, personal delivery, or other methods remain as solid advertising choices with good return on investment. Frequent and repetitive contacts with targeted customers or market segments are essential however. Once is just not enough!

    Cable TV Advertising: Cable TV advertising is the fastest growing medium in advertising today. It is a great way to reach consumers directly so this medium is better suited for the direct-to-customer business, but there are exceptions. Unlike advertising on the local stations of the major Television networks, the cable television providers offer very diverse and highly targeted advertising packages to the local markets at very affordable prices. Often cable providers will produce the commercial for a small fee or include the cost in the advertising package. If Cable TV advertising is a viable advertising option, it is without a doubt the best value and the best return on investment in the market today.

    Print Collateral: Color printing is no longer the expensive venture it was in the past. The days of printing 10,000 copies of a brochure to assure a low price per piece are gone. Thanks to direct-to-press digital printing and on-demand printing, the cost to produce a small quantity of company brochures or flyers is reasonable. Additionally, thanks to the ease of editing digital and small quantity printing, revisions or updates are easily applied to keep the collateral piece current. Additionally, thanks to computer hardware and software technological improvements, and affordable, high quality printers, brochures can be produced internally. The business owner must weigh the possible savings compared to the message that a less than professionally prepared collateral piece conveys. Like all other advertising, printed material conveys not only the message, but also conveys the quality image of the company. If your message is printed on a low quality printer using economical printer paper, then that is likely the message you send to your would-be customer. On the other hand, if your message is printed on a higher quality paper stock at the highest quality setting, then the message you send will be quite different. The brochure or print collateral must have the feel of quality.

    Permalink Filed under: Advertising Comments Off on Why Small Businesses Must Advertise Or Perhaps Die!
  • 17Jan

    Implementation of Information Management solutions necessarily brings change to any organization. Business practices, role and relationships all affect the way in which people work and interact on a day-to-day basis. Whether the driver for implementation is for productivity, compliance or risk reduction there is always the need to consider what impact there will be on user communities.

    Document and records management practices in organizations are not often front-of-mind for most managers and employees and asking them to think about information in a different way or even at all, as a corporate asset requires a fundamental mindset change. This will take many employees out of their comfort zone, impact on their confidence and competence to perform the work and creates a situation where individuals can sense a loss of control in their work context.

    It is natural that most people initially react with caution with concerns about their future, security and where they will fit in to a new order of things. In any group there will be 10% who are excited by the prospect of change and at the other end 10% who will resist change regardless. This means that there are 80% who can be influenced one way or the other.

    The successful implementation of an information management system extends far beyond the design and implementation. It extends beyond the support and operation. Effective information management requires a fundamental mind-shift by stakeholders and everyone in the organization that relies on information in their work activities. This shift needs to be carefully executed to create a requisite culture in which information is appropriately and thoroughly managed as a key organizational asset.

    What is Change Management?

    Change management is the art of influencing the majority to positively accept and commit emotionally to the change. Many of the issues arising as a response to change can be real or perceived and are closely related in a cause and effect network. Either way, they need to be addressed to avoid resistance or rejection of the change. This requires a combination of communication, understanding, mentoring, coaching and general support with the aim of building trust. It is from this position of trust that the task of building the work culture required for successful information management begins. The ‘4 Cs’ of change management help us think about the change from an effected user point of view.

    Comfort People are creatures of habit and develop patterns of working within a comfort zone of daily activities.

    Control Changed practices may cause a loss of control over daily routines and activities. This may come through changed reporting lines or responsibilities which can evoke a level of discomfort.

    Confidence The introduction of new practices may undermine employee confidence in their ability to perform. Some may see this as challenge, for others it can be stressful. Often the introduction of computer equipment is something that can be discomforting. Some people, particularly older workers may have no experience with computers and can cause self doubt over their abilities to learn the new skills required.

    Competence To be able to operate in a changed work environment there is always an element of re-skilling required. This necessarily means that current skills, often developed over an extended period of time will need updating or may become redundant. This uncertainty can impact on an employee’s competence and ability to perform.

    The management of the complex web of responses, issues and perceptions requires focused attention. The skills of a change manager are built on an understanding of human behavior and the change manager’s role is to assist people to understand the change and what it means in personal terms and has been proven to be a significant success factor in building Information Management capability.

    Why is Change Management important?

    As volumes of information inevitably grow and our regulatory obligations increase amid the ongoing business pursuit of productivity, we cannot afford to waste the opportunity to exploit the benefits of information management solutions.

    Studies repeatedly show that a key risk in the success or failure of information management solutions is stakeholder resistance to change. Through an investment of time and effort in preparing the user community for the coming change the chances of resistance are lowered. In short without a disciplined approach to managing stakeholders through the change then realization of anticipated benefits is put at risk. This has impact on business productivity, staff moral and the bottom-line. So it would seem logical for us to deploy our information management solutions in the most effective manner.

    Some common Change Management pitfalls of an IM solution implementation

    We are seeing an ongoing consolidation of the information management vendor community and a subsequent convergence of the underlying technology. There is a growing recognition by organizations that an information management capability is needed. Further, audit activity frequently highlights any shortfalls in performance and organizations react accordingly.

    The selection of an information management solution is an important corporate investment and common pitfalls addressed by change management include:

    Focus on Technology

    Ignoring the emotional needs of users in the rush to get the technology in place can create a real project risk. Many organizations with an information management solution already in place experience a negativity of opinion towards the system. Often the cause of this perception can be traced to an initial technical implementation focus that neglected the needs of those who consequently struggled to apply new functionality in their work activities. An effective change management approach including awareness building and communication can turn this perception around.

    Recognition of the Business importance of Information

    The low profile that information management has in most employees’ minds can be an issue. We are all busy and in the scheme of things ‘filing’ is not front-of-mind for the majority of employee’s striving to keep pace with everyday work pressures. Document management and filing, can fall down the priority list partly because of work pressures and partly because of limited awareness and can be seen one of the things that ‘should’ be done’ rather than something that ‘must’ be done.

    Organizations recognising the business value of information as an asset can then raise awareness of its importance and manage it accordingly. An increased awareness of this importance should also influence the planning of information management system deployments.

    Business Case and Budget

    The business case for information management is focused on risk, mitigation, and productivity. However; many benefits are intangible and have an indirect impact on the bottom line. Unfortunately associated costs are very tangible and visible.

    Consequently, there are challenges in the development of the business case as it can fail to excite the financial fundamentalists who view the whole undertaking in terms of an unavoidable cost that must be minimized. For the uninformed, change management activities can be seen as non-essential and result in budgets being set to minimise cost adding to the risk of failure.

    Although not unique to Information management implementations these above factors can create significant project risk. Change Management techniques are designed to address the human behavioral issues that can adversely impact on project success and as such, are a necessary inclusion in any deployment activity.

    What are some Change Management best practices for an IM solution implementation?

    When it is apparent users are not participating in Information Management practices an objective assessment can identify a way forward that is usually cost effective and will meet organizational needs within a much shorter timeframe. This assessment must take an independent and holistic view of the situation from multiple perspectives.

    This assessment must identify the root causes of any associated issues and develop a clear strategy to build the information management capability required. There are a number of common elements that have emerged as issues with information management implementations that have nothing to do with the incumbent technological tool and the strategy developed must consider how these are to be addressed.

    The capability assessment framework enables organizations to holistically assess information management practices and to identify improvement opportunities that will build capability. This is achieved by benchmarking current organizational practice against best practice in each of the dimensions of the framework. The best practice benchmark criteria in the framework have been identified through experience with multiple organizations across industry sectors and geographies, and are augmented through industry collaboration and global academic research outcomes.

    The dimensions of information management identified in the framework are defined as follows.

    Strategy

    Best practice organization’s should have a clear strategy relating to its management and use of information The strategy clearly defines the content and structure of the information, how it is to be governed and applied to support the primary business strategy.

    Content

    We can assume that most organizations have the information content that is required to manage their business. If this is not the case then it is difficult to envisage the organization operating successfully or at all. However, most organizations suffer from an ad-hoc approach to the management of this important asset. Best practices relating to managing this content start by having an inventory of the content, a consistent architecture governing naming conventions, taxonomy, where content is held, how content is held, i.e. hard copy soft copy formats and who can access what categories of information.

    Process

    Due process governing how information is created, stored, accessed and communicated is fundamental to the governance of enterprise information.

    Governance is the combination of processes and structures implemented at management level to inform, direct, manage, and monitor the information management activities of the organization. This consists of clear policy, procedure and business rules guiding information management practices. These must be developed in context of the organization’s business activity and be clearly communicated to stakeholders.

    Information management governance also includes the development of business classification schemes, taxonomy, naming conventions and rules governing the creation, storage, protection, communication, sensitivities, use and appropriate destruction of information.

    Culture

    The manner in which information is treated and perceived in an organization is reflective of organizational culture. Best practice organizations have clear understandings and norms recognising the importance of information as an asset. This mindset needs to be pervasive across the organizational culture and is fundamental to induction and staff development initiatives.

    Change management during information systems implementations is a clear best practice aimed at creating the cultural awareness and mindset required.

    Relationships

    Organizations operate within a network of relationships with stakeholders. These stakeholders include customers, suppliers, regulators and industry bodies. Best practice organizations have clear understanding and service level agreements with other stakeholders in order that corporate record keeping obligations are met and to ensure information is shared appropriately and to the level required to maximize efficiency.

    Services

    The application of Information as an asset is fundamental to the services or products offered to the market place. Best practice organizations embed value-adding knowledge and information into services to maximize attractiveness and utility. Corporate discipline ensuring the validity of information shared is necessary to mitigate risk of non-compliance and avoid potential litigation.

    Technology

    Information technology is fundamental to the management of the information asset. Clear and consistent architectures, data and information structures, security and operational tools indicate a mature approach to information management. Best practice organizations have clearly defined architectures.

    Change Management Best Practice

    The capability assessment framework facilitates benchmarking against specific best practice indicators. The absence of any of these indicators provides an opportunity for the organization to improve. Over and above these specific indicators the following themes have emerged as overarching best practice in change management as information management capability is developed.

    Governance

    As discussed above governance is the combination of processes and structures to inform, direct, manage, and monitor information management activities. This includes effective record keeping practices. It is important that organizations develop governance practices as early as possible in implementation projects. This often means putting governance in place prior to specification, selection and deployment of a technology solution. This has a double benefit. Firstly: stakeholder’s become familiar with information management expectations and the requisite culture begins to develop; and secondly; the organization gains the opportunity to refine its governance structures prior to full deployment.

    Information Management System

    The selection of an enabling information management technology to meet performance and functional requirements should follow a diligent approach. It is best practice for selection criteria to consider wider information management architectural needs. The functional richness of available solutions can allow the retirement of duplicative products providing islands of functionality. Workflow or WebPages are common examples of these islands where products have been acquired for a single one-off purpose and are unable to integrate with core applications. Once configured and deployed the new infrastructure can provide the opportunity to create an integrated technology architecture thereby reducing support cost.

    Pilots

    There are many examples of high cost, high-profile failures in the information technology industry. Often this can be traced to over-ambition and a big-bang approach to deployment.

    Implementation of Information Management capability within well defined scope delivered in incremental steps provides many benefits. Primarily incremental implementation through a series of pilot deployments allows adaptation of the solution based on real experience before attempting to conquer the world. Many organizations are benefiting from the adoption of this approach.

    User Focus

    The inclusion of change management activities focused on preparing stakeholders to take on the reformed work practices mitigate against risk of stakeholder resistance. This involves considering the emotional needs of all stakeholders to ensure that they feel in control, are comfortable and have the confidence and competence to execute new work practices. For many stakeholders the learning of new skills and changed role and responsibility provides enhanced career opportunity.

    Architecture

    Most of the solutions available in the marketplace offer rich functionality to manage documents and content in a web-based environment. Full use of the functionality on offer can simplify the technical architecture and realize savings in licence and administrative cost further justifying investment.

    Change Management Roles and Responsibilities

    The change manager works very closely with stakeholders and it is important that relationships based on trust are established. The personal attributes of a successful change manager are empathy and patience. The role and responsibility of the change manager is focused on understanding stakeholder needs, building an awareness of the need for change and supporting these stakeholders as they transition to new work practices.

    Some key responsibilities for the change manager include communications, setting up reporting and communication channels, participating in business process reform, workshop facilitation, staff training, mentoring and awareness building. In short, any activity that interacts and prepares the user community to participate in reformed work practices.

    Regardless of the scale of undertaking information management projects require a change management capability. In large scale projects there may be dedicated change management resources. For smaller scale projects this role may be a part-time or shared responsibility. The change management role can in many instances be a shared role across the development. Sometimes this can be provided through a corporate change management function. Regardless of how the role is resourced it is essential that it is included.

    Many routinely conducted project activities such as workshops, interviews, training and presentations are in fact change management opportunities as these events they are interactions with stakeholders. They therefore present the ideal opportunity to develop the relationship of trust between the project team members and stakeholders.

    It is important to avoid the situation where contributing stakeholders feel as though they have been sucked dry for information by technical people. This can be avoided through the development of awareness of the importance of the project team/stakeholder relationship thereby maximizing the value of this contact time.

    Further, ‘champions’ can be identified from within the stakeholder community. This provides a critical change management input. As these champions are representatives drawn from the stakeholder community their roles can be a very influential and positive contributor to project success.

    Summary

    Research shows proves that higher levels of user acceptance and greater use of installed solutions are achieved when deliberate change management activities are included in the implementation work plan and life cycle. Best practice in change management is focused on the early involvement of stakeholders and on building a trusting relationship. Accordingly, leading organizations have recognized its importance and routinely allocate resources as projects are planned

    For most organizations there is the opportunity improve information management performance. A place to start is through a benchmarking assessment of information management capability against best practice to identify how to realize available benefits by learning from the success of others.

    This paper has emphasized change management and the resultant outcomes and opportunities as best practice. The selection of an information management solution is an important corporate investment. For those organizations considering implementation and for those that have current infrastructure in place, there is the real opportunity to maximize return on investment and to create a work culture that displays the requisite information management behaviours.

    Dr. Rod Dilnutt

    Rod is the Managing Director of William Bethwey & Associates and a Senior Research Fellow of The University of Melbourne. He has wide experience as a consultant in the private sector and at all levels of the public sector gained in Australia, Europe and the Asia Pacific region. This experience includes ten years in a ‘Big Six’ consultancy firm where he led the Knowledge Based Business Service Line for Asia Pacific.

    Rod applies his practical knowledge and expertise to his consulting assignments and is retained in an advisory capacity by many leading organisations. He is also a frequent presenter at industry and academic conferences.

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  • 11Dec

    The ‘Great Recession’ theoretically lasted about 18 months, from 2007 to 2009. Recovery has been agonizingly slow in many industries but we are now in 2015 and the construction industry is more rapidly shrugging off the residual effects of the recession.

    How Bad Was It?

    Even though construction industry is cyclical and recession typically follows a boom period, nothing could have prepared it for the harsh and widespread reach of the recession:

    Residential: Homeowners defaulted on homes and others delayed buying homes, leading to a glut of residential real estate languishing in realtors’ inventory.

    Commercial: Commercial construction also was hard hit, severely impacted by the federal budget sequester and eventual-but-temporary shutdown, followed by scaled back government spending, and sharply reduced lending practices.

    Institutional: Institutional construction remained stagnant, affected by the same limitations and funding problems that the commercial construction sector faced.

    How Were Construction Workers Affected?

    Nevada, California, Florida, and Arizona are typically areas with plenty of construction work. But the recession changed that:

    Nevada employed an estimated 146,000 construction workers at the peak of its construction boom. That number was reduced by 59 percent.

    Arizona’s construction employment dropped 50 percent from its pre-recession industry peak.

    Florida was close on the industry-related unemployment heels of Nevada and Arizona, losing 40 percent of its construction workforce.

    California fared better but still recorded a 28 percent drop.

    According to the U.S. Bureau of Labor Statistics (BLS), approximately 2.3 million construction workers lost their jobs in the recession (nearly 30 percent of the total number of lost jobs).

    The overall construction industry has an estimated 1.4 million fewer construction workers in 2015 than it did in 2007.

    The Construction Outlook in 2015 and Beyond

    Happily, the U.S. and its construction industry continue to move away from the harshest effects of the Great Recession. Industry observers expect to see these improvements:

    Non-residential construction: picking up and looking more solid, especially with the expected 2.6 percent real GDP growth in 2015. This sector may rise by 8 percent with growth in office buildings, hotels, and industrial facilities.

    Single family housing: expected to increase by 11 percent in the number of residential units, thanks to easier access to home mortgage loans.

    Manufacturing plant construction: will probably drop about 16 percent after huge increases of 2013 and 2014.

    Institutional construction: expected to continue its moderate upward trend and increase 9% over 2014 results.

    Residential construction: called the potential ‘wild card’ of 2015 because of rising interest rates. Existing home sales may climb toward 10 percent.

    Public construction: growth will remain low due to ongoing federal spending constraints. However, transportation spending is expected to grow by about 2.2 percent.

    Ironically, construction workers may not be rushing to return to new jobs. Many left the industry altogether, retraining for other employment.

    Texas and North Dakota both show significant increases in construction employment. North Dakota now needs to recruit construction workers. Texas’ construction employment is up 10 percent, nearing its pre-recession peak.

    Permalink Filed under: Construction Industry Comments Off on How the Recession Is Affecting the Commercial Construction Industry
  • 21Nov

    Foreign currency trading is the most profitable and powerful way to make money today in the world.

    It is a 2.5 trillion dollars daily global market and business.

    For this reason the knowledge and the secrets of how to do it successfully have been kept away from the public for thousands of years.

    This is because it is the jealously guarded “SECRET” of how the “Money and Power” Elites, the multi-national and multi-billion dollars corporations, largest banks and governments of the world, the “Movers & Shakers” of International Banking & Finance, Business moguls & Tycoons, CEOs of major Corporations, secret societies and the privileged blue bloodlines of the Wealthiest Families of Europe and the Americas make their money and get rich.

    They create vast fortunes easily trading foreign currencies.

    Thereafter, using this great wealth, they create factories to manufacture consumer goods and products and hire you, Joe Bloke to work in those factories, banks and jobs at minimum wages.

    So, it is no wonder why they don’t want you to know about the REAL TRUTH and “SECRET” on how to generate great wealth through foreign currency trading.

    If you know how to trade foreign currency and generate $100,000 monthly for life, will you be idiotic, naïve and crazy to go to work at these DEAD END jobs to earn minimum wages and be paid nickels and dimes?

    So, there has been a persistent organized campaign by the powers that be, the Money Elite to KEEP AWAY AND HIDE these “SECRETS” of creating vast wealth from foreign currency trading.

    That is why they are always floating false propaganda and negative campaign in the mass media that currency trading is risky and you should not do it because you’ll lose all your money.

    If you go to your bank manager or money management advisor or investment management company and tell them that you wish to make money at home from online currency trading, they will scream at you and try to discourage you and frighten you with the false information and half truth that it is risky and that you’ll lose your money.

    This is because it is THE SECRET with which they make money and get rich!

    Citibank alone makes $20 billion dollars trading currencies yearly.

    Most banks, including your bank trade currencies and it is among the major ways to create income.

    It is just that they don’t advertise this secret.

    George Soros, the King of forex trading makes billions of dollars yearly trading currencies!

    It is reported that a few years ago, he nearly caused the government of Thailand to go bankrupt because he made so much money trading their currency!

    Yes, foreign currency exchange trading or forex trading can be risky.

    It is true, you can lose your shirt and go bankrupt.

    But this is half of the truth.

    The other half of the truth is that if you buy and study a good forex currency trading e-book guide or program and understand how it works, avoid the pitfalls and get to know the secrets of risk management and trade with discipline, you can get fabulously rich so fast it will make your head spin round and put the devil to shame.

    This is why there is an organized campaign to discredit online currency trading.

    If you get rich so fast, then you’ll not need to depend on the “Money and Power” Elites and their jobs and welfare system where they allow you nickels and dimes to keep you subjugated.

    If you get rich too fast, they will no longer be able to manipulate you into voting and keeping them in power to continue milking your life by making you labor and work yourself to death making them rich.

    There are so many reasons why most beginners in foreign currency trading fail to earn money and instead lose all their savings.

    When they first hear about how easy and fast it is making money from day trading currency, they search the internet and find a forex trading broker.

    Then they open a currency trading account and put in a few thousands of dollars in the online currency trading account and immediately begin to try to earn money from online currency trading.

    And they get entangled in all the foreign currency trading sophisticated strategies and systems of technical and fundamental analysis such as reading “Forex charts”, “Moving Averages”, “Elliot wave”, “Stochastics”, “Bollinger bands”, “Directional movement index”, “Trend and Oscillator indicators”, “Fibonacci retracements and others.

    They spend all day and night listening to business news on radio, reading forex newsletters, forex articles in magazines and watching business news on TV

    These beginners don’t take their time to buy a valid online currency trading e-book guide to study and understand the forex market and the currency trading “SECRETS” before they begin trading.

    They don’t open the free demo trial forex trading account to practice for free to develop viable profitable currency trading skills first before they open a paid forex trading account to begin trading and making real money.

    They make the fatal and dumb mistake of trying to fly in the world of foreign currency trading market before they learn how to crawl.

    So, they get confused, make grievous foreign currencies trading errors and lose their money.

    When they lose their money, they will not accept responsibility because that is the difficult part.

    The easy thing to do is to blame their mistakes on online currency trading and to declare and gripe that it is risky and a scam designed to con the unsuspecting public.

    This gives them the justification to begin filing false complaints and instigating legal action with the lame excuse that they were naïve and didn’t know the risk involved and so have been ripped off.

    The truth is that there are at least one million people around the world who have foreign currency trading skills and do it well to make millions of dollars monthly!

    Yes, sometimes they will lose.

    But most of the time they are fabulously profitable.

    I once read about a taxi cab driver from New York who started trading foreign currencies about 10 yrs ago.

    While driving his taxi cab, occasionally during his lunch break, he will log into his forex trading account and enter a few currency trades.

    By the end of his driving day shift, he would check his online currency trading account and was always surprised to find that for a few minutes of trading currencies, he had made more money that day in minutes than he made driving the cab for a whole month.

    This encouraged him to stop driving the taxi cab and to begin trading currencies full time.

    In 10 years, he made $4 billion dollars ($4,000,000,000) trading foreign currencies online and was listed in Forbes Magazine’s 400 richest Americans!

    He is just one out of the many average people all over the world who took the time to study online currency trading, understood it and trade it correctly and are making millions of dollars without any hard work.

    You too can do the same.

    It is simple.

    If you can click your mouse once to buy the currency and in a few minutes click your mouse a second time to sell them, you can make money.

    It is a no brainer. Even a caveman can do it!

    So, foreign currency trading is not difficult to understand or to do like stock or bond or commodity trading.

    If you know where to get a good and valid forex trading guide or e-book and be patient to spend 1 hr daily to study it to understand the foreign currency trading market, how to click your mouse to buy and sell the currency; and if you will be patient to do the free demo trial for a few months before you open a paid forex trading account to begin trading, you can get obscenely and insanely rich so fast, it will make your eyes want to pop out, seeing all the piles of cash you generate just by clicking your mouse twice for a few minutes daily!

    One powerful secret that will help you as a beginner is to avoid hiring money managers at the beginning to trade currencies for you.

    The reason is that 90% of these money managers who advertise with highly impressive websites and brochures and also in TV infomercials and radios and seminars are fraudulent.

    When you hire them to trade for you, they will over trade your account (churning) so as to generate a lot of trading fees for themselves because whether they make money for you or not, you must pay them their fees.

    The more they trade your account, the more fees they generate for themselves!

    By over trading your forex currency account, they expose it to massive risk which will eventually lead you to lose a lot of money.

    This is because there are certain days and times which are profitable to trade and there are some days and times which are not.

    Therefore by over trading (churning) your currency trading account, they get rich at your expense.

    Plus, some of them will even use some profits they generated from trading your account to trade for themselves and make themselves rich without you knowing what is going on.

    As if that is not bad enough, some will entice you to trade on margin. This means that they will loan you money to trade.

    But the trick is that they are loaning you digital money which is created from the air and has no value.

    All they do is go to your account and enter any amount of money they wish to loan you. (They don’t actually put real money into your currency trading account!)

    This is not real money because it is just digital artificial numbers.

    But if you use this fake funny digital money to trade and lose, then you’ll owe them real money!

    You’ll be required to pay them with real money!

    And if you fail to pay them, they can freeze your bank accounts, assets and homes to collect the debt.

    This is how most of these brokers get rich at the expense of naïve beginners in online foreign currency trading.

    So, if you’re a beginner, avoid hiring money managers to trade for you at the beginning. Stay away from managed trading.

    Instead learn to trade and after you have made at least $500,000, contact us to give you the list of the best and honest money managers in the world (as well as the best forecasting services) who can trade for you and make you richer.

    There is another fraud which some money managers perpetrate.

    After you open a paid online currency trading account and put in thousands of dollars in there for them to trade for you, they use your money to trade for themselves.

    Then they use a computer software to generate a fake forex trading account statement for your forex trading account which will show that you’ve lost money.

    There is no way most people will find out, because you can’t access their trading activities.

    And sometimes even when you find a honest and reputable money manager to trade for you, when your account becomes profitable and you request to withdraw some of the money, they will begin to give you a run around, excuses and try to discourage you from withdrawing the money.

    If you persist, you’ll find out that suddenly your account will begin to lose money because they have softwares to manipulate it and generate dubious account statements to make it seem as if you’ve been losing money!

    Above all, most beginners in forex currency trading fail to earn money because they spend too much time in doing complicated forex mathematics, reading charts, listening to business news on radio, TV and reading too many forex newsletters and magazine articles, which are conflicting, confusing, time consuming and counter productive.

    They spend so much time over stuffing themselves with forex trading news and information that they become constipated with information and overwhelmed and so have little or no time to actually click their mouse to buy and sell the currencies and make money.

    Most beginners also are unable to find and use a good currency trading system and software.

    Some of them are even conned into buying outrageously expensive trading softwares and system for $4000 from some companies who advertise on TV infomercials late at nights.

    They don’t know that they can get the same forex trading system and softwares for free online at the websites of some forex trading companies!

    These $4000 softwares are not for beginners and when we checked them out, we found they are complicated and not easy to use.

    Infact after you manage to master how to use it, they will not help you to make more money!

    So, it is not wise squandering your hard earned $4000 to buy them.

    If these over priced worthless forex trading softwares work as they are advertised in seminars and infomercial, the companies will not be selling them.

    Instead they will keep them secret and use them to make billions of dollars.

    If you wake up tomorrow and discover you have a goldmine underneath your house, will you go out and advertise in TV infomercials and radios and seminars to sell your house for $4000???

    The truth is that most of these infomercial advertising forex companies don’t really trade currencies. They are just sales people. Shysters. Tricksters.

    They make their money by peddling worthless forex trading softwares to the naïve beginners for $4000.

    When you check one of these companies out (one of them has the audacity to call their worthless software “Forex Made Easy”), you’ll discover that the CEO of this company actually admitted that not only that he does NOT use his $4000 software to trade but he knows nothing about trading currencies!

    He only lends his name to his company to use to market their worthless foreign currency trading software.

    The company’s pitchman who conducts the seminar is a sales man and he also doesn’t trade currencies because he had committed fraud in the past and was barred from trading commodities.

    While the CEO of the company runs infomercial and seminars peddling worthless forex trading software for $4000, he doesn’t use it and doesn’t trade currencies.

    Instead he hired a money manager who trades the currencies for him!

    So, if you’re a beginner who desires to get rich fast from currency trading, you must know these insiders’ “SECRETS” of currency trading market and the pitfalls and how to avoid all the fraudulent companies peddling worthless forex trading e-books, books, softwares, systems and complicated trading strategies.

    There are millions of them.

    Beware because they are smooth operators who are very skilled in salesmanship and who can easily dazzle you with their big refined nonsensical English and so con you.

    There are billions of dollars to be made in foreign currency trading and you can get abundantly rich trading these currencies online from home or office starting small.

    But you must locate and buy a valid foreign currency trading e-book guide.

    You must study it and understand it.

    You must try the free demo account trading and do well in it before you can open a paid forex trading account to actually begin making real money.

    You must begin by trading only one or two currencies at the beginning.

    With time as you acquire more skills, you may trade more currencies.

    You must learn how to trade with discipline and learn the BEST DAYS AND HRS to trade to be profitable and the other times when YOU MUST NOT TRADE to avoid losing money.

    You must know how to “go long” or “short” on a currency, how to enter “Market Order”, “Limit Order”, “Stop Order”, “OCO order” and “Entry Order”.

    If you learn how to do Online currency trading hedging, it will help you to maximize your profits.

    You must be disciplined and avoid emotional currency trading.

    When you make a reasonable amount of money for the day, stop trading because you can’t be profitable at all times of the day and if you don’t stop and take your profit, you may end up losing all the money you made.

    Above all don’t open a paid currency day trading account and trade until you have done the free trial demo account trading for a few months and mastered it.

    At the beginning, keep your trading strategies simple.

    Avoid complications and advanced trading strategies of technical and fundamental analysis because these are the reasons why 90% of beginners lose money.

    Use a simple trading strategy to get rich at the beginning.

    Afterwards you may then take advanced forex trading courses and do technical, fundamental analysis and use forecasting services to make even more profits and get richer, making millions of dollars effortlessly.

    If you’re serious in learning all the insiders’ “SECRETS” about how to make millions of dollars trading foreign currencies online, without selling your soul to the devil and without losing your shirt, you must get our powerful currency trading e-book which reveals a very simple and yet profitable and powerful trading strategy which is guaranteed to make you $100,000 monthly for life from home or office.

    You can learn to get rich from the jealously guarded foreign currency trading “SECRETS” of the “Money and Power” Elites, the multi-national and multi-billion dollars corporations, largest banks and governments of the world, the “Movers & Shakers” of International Banking & Finance, Business moguls & Tycoons, CEOs of major Corporations, secret societies and the privileged blue bloodlines of the Wealthiest Families of Europe and the Americas.

    With the millions of dollars which you make from foreign currency trading, you’ll be free like a bird to buy a mansion, with the most lavish and expensive furnishings, jewelry, antiques, electronics, a 50ft yacht, dream luxury cars, pick your choice: Lexus X470, $44,000 Jaguar 2007 S type, Silver Porsche Carrera, $180,000 Ferrari Testarossa, Mercedes 2007 Model S Class, 2007 Rolls Royce Silver Seraph, Bentley Mulsanne S, $220,000 Bentley Arnage Silver Tempest or a flaming red Lamborghini Jalpa!

    You can make all your dreams in life to come true, without any hard work!

    May these insights into foreign currency online investing, foreign currency trading program, investing online, forex trading, day trading, online trading e-book, day trading online, day trading system, day trading course, day trading future, forex day trading, day trading book, day trading firm, day trading training, currency day trading, online future trading, online currency trading, online forex trading, online commodity trading, online currency trading system, currency forex online trading, online trading course, online trading education, trading, online trading investing, forex, forex trading, forex broker, forex market, forex trading system, forex news, forex trader, forex signal, forex trading, online forex, trade forex, forex quote, forex education help you make millions of dollars and to achieve your life’s ambitions and dreams.

    Permalink Filed under: Day Trading Comments Off on Online Forex Day Trading The Tao Of Rapid Wealth Creation And Perpetuation
  • 18Oct

    While at a coffee shop with friends, one turns to you and says, “I just went LONG in Lean Hogs off a confirmed swing bottom.” What did he say? He went “LONG” in a hog off a swing in the bottom?”

    For those of us who trade, we instantly know what was just said. By going “LONG”, this person BOUGHT (or is a BUYER) in the Lean Hogs futures market. His decision to do so was based on his determining that Lean Hogs had made a bottom and was now moving higher, thus ‘confirming’ the bottom.

    The term LONG is very common in trading circles. It simply means that you took the BUY SIDE of the trade (every trade has two sides, the one who SELLS and the one who BUYS). You believe the market is going to go UP, so you decide to BUY, thus going LONG.

    The term SHORT is the opposite of LONG. When you go SHORT, you are a SELLER in the market. In trading Futures and Commodities, you can just as easily SELL first to open the position SHORT, in hopes the market is going to go down. Later, you can then close your position with a BUY.

    When you BUY to enter a position, you are LONG. But when you BUY to exit a position, because you SOLD first (went SHORT), you are simply out of your position.

    When you SELL to enter a position, you are SHORT. But when you SELL to exit a position, because you BOUGHT first (went LONG), you are simply out of your position.

    When you are out of all your positions, you are considered FLAT.

    MARGIN is a term used in reference to the amount of money you have available in your trading account that can be used for trading. Brokers require that you have a certain amount of capital available for each contract you trade, in the event that the trade does not go in your favor. A MAINTENANCE MARGIN is the minimum margin you must have in your account for each futures contract you enter into.

    BULL MARKET refers to a period when prices are rising. A BEAR MARKET refers to a period when prices are declining.

    COMMISSIONS are the fees you pay to the broker for executing your trades.

    HEDGING is the practice of offsetting your risk in the actual commodity by taking an equal but opposite position in the futures market. For example, a Farmer who grows Wheat has inherent risks to his crop. By the time he goes to market, prices could have dropped. To protect himself, he can take a SHORT position in the Wheat futures. If the price of Wheat drops by the time he goes to sell his crop, he losses in the actual crop, but he gains in the SHORT futures position, thus offsetting his losses. If the price of Wheat instead moves higher, he gains in the higher prices he is able to sell his Wheat for, but losses in his SHORT futures, again offsetting each other.

    DELIVERY refers to the transfer of the actual commodity from the seller of a futures contract to the buyer of the futures contract. Most traders do not take delivery, but will close out their position by FIRST NOTICE DAY.

    FIRST NOTICE DAY refers to the first day that a notice of intent to deliver a commodity can be made by a clearinghouse to a buyer of a futures contract.

    These are some of the terms you can expect to hear among traders of Futures. There are a few others, less used. And if you trade Options on Futures, you have a whole set of terms such as PUT, CALL, In-the-Money, Out-of-the-Money, etc.

    Before engaging in futures trading, take the time to learn the language. This way, there will be no mistakes in communication between you and your broker, and it helps when sitting around with traders at the coffee shop.

    Permalink Filed under: Futures and Commodities Comments Off on Common Terminology in Futures and Commodities Trading